Chapter 8 discussion questions

Increased Visibility for Marginalized Voices in the Production and Consumption of First Nations Media


Claire Litton-Cohn and Sky Croeser


The final chapter discusses Isuma TV, which hosts and builds networks around First Nations media. Digital media is an increasingly important ‘product’, both in terms of its economic impacts and in terms of its importance in creating social and political change. Litton-Cohn and Croeser argue that efforts to bring about shifts in production, and in the underlying structures that shape global supply chains, depend in part on gaining increased visibility for marginalized voices such as those of indigenous peoples around the world. Isuma TV provides a model for using new media to do this effectively.




  1. What does it mean that online communities are dominated by ‘whiteness’?
  2. What are some of the challenges involved in producing online content and communication systems that meets the needs of First Nations and other marginalised communities?
  3. How does Nipivut Nunatinni attempt to meet the needs of Inuit communities?
  4. How might cultural content and minority representation support structural change?
  5. What are the limitations of using media-based strategies to support structural change?